Deskripsi
A brand is more than just a logo, a brand is about a set values which enables organisations to make a promise about unique experiences. Whilst the elements of a brand, such as name, logo, website, organisation’s messages, products and services can be controlled by the organisation, the customers and other stakeholders’ perception towards a brand cannot easily be controlled. Hence, ultimately the role a brand manager is to close the gap between how the organisation perceives themselves and how others perceive them. This task becomes more challenging in the digital era where the multi-way conversations about brands exist and happen at lightning speed. This lecture will focus on the importance of building brand resilience in the digital era. Building a resilient brand does not happen overnight, it takes significant time, effort, energy, and a strategic planning. We will discuss how we can develop a strong brand in the digital sphere and gain a unique positioning in a hypercompetitive environment.
Kursus Building Brand Resilience in The Digital Era ini memberikan pemahaman yang mendalam dan praktis tentang building brand resilience in the digital era untuk membantu Anda mengembangkan keterampilan yang diperlukan dalam bidang tersebut. Cocok untuk pemula maupun profesional yang ingin meningkatkan kemampuannya.
